Consumer Research Study: Usage & Attitude Survey Among Millennial Women

In late 2015 and early 2016, Flowers Canada Ontario conducted a consumer research study aimed at studying the "Millennial" generation's usage and attitudes towards floriculture.

The objectives of this study were:
1. To gauge brand recognition among the target demographic of millennial women.
2. To better understand what might be driving this generation's change in behavior, if there is in fact a change in behavior.
3. To identify floral products/activities/strategies that will engage this generation and lead to an increased interest in floriculture.

Below is a info-graphic summary of the study:

If you would like a full copy of the report it is available for download at the link below:

Full Report: Usage and Attitude Survey among Millennial Women (1.81 MB)

Resources and Media

Upcoming Event

2021 Virtual Grower Day

Virtual Grower Day comes to a new interactive platform!Meet with experts and growers from across the country, and discuss the latest in…

View All »

Latest Grower News

FCO Automation Project Summary

Automation has long been proposed as an opportunity for the advancement of Ontario's agricultural community, both through improvements to…

View All »

Our Sponsors